O SEO! Acronym of the Gods!
Posted on | December 14, 2008 | Comments Off
Congratulations! You’ve found one of the best blogs on the internet. Why, might you ask, does this blog deserve to be ranked with the likes off postsecret and icanhascheeseburger? Because the main writer (yours truly) works for an Internet marketing and consulting firm and is also a notorious gossip.
Everyone who works in SEO either has a background in web development or eventually decides to try their hand at it. My background is in writing and marketing, so I’m fumbling with the development part (and I can’t seem to pick a theme to save my life). Eventually I want to use Google adsense and Google Analytics to track the progress and maybe earn some revenue from it. Isn’t that every writer’s dream, to get paid for your writing? The Google Content Network is pretty helpful but if you want to earn money in this realm you have to draw visitors that will click on the ads that get featured. This means not just exciting, interesting and informative information but also relevant information. You can’t just write willy-nilly about how your bargains are the best in town or what you ate for lunch. You have to choose keywords (the longer the better) and make an effort to rank for them all over your website.
I’m putting the cart a little bit ahead of the horse here, even by my standards. I had planned on writing out all my blog entries before setting up the blog, but I didn’t really get past writing out the headlines. Then I got very excited about a theme I saw on revolutiontwo, a theme I have yet to figure out how to customize it. If you’re going to blog for cold hard cash, I’d highly recommend the old cliche: write what you know. Blogging is really supposed to be one of two things: creative non-fiction, or business writing on industry specific news. Whatever you write about, plan on updating at least twice a week to get results. This is why having a repository of posts can be so helpful.
I also recommend blogging with purpose. One of those most disappointing blogs I’ve ever read was an extensive calendar of complaints about the workplace from none other than a noted ear/nose/throat doctor. A resource that could have been a truly interesting and useful for the hospital and patients was being wasted for the sake of whining about daily interruptions. Believe me, there’s more than enough whining in the blogosphere already – what you have to contribute is your unique perspective on the topics that make you a passionate writer.
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