Why Vapor Trail?
Posted on | March 18, 2009 | 1 Comment
So someone asked me recently – “Why Vapor Trail Gallery?” and I had a lot of explaining to do. Instead of explaining, I decided instead to walk behind a wall and then say “WHOOOOSH!”
But no, there is a real reason, a reason that goes all the way back to when I was in highschool. Back then, I was an avid digital consumer (much worse than I am now), and I was starting to explore online dating. By college, I was pretty well versed in the world of online dating, and a couple years after college, well, I would have nothing to do with online dating. But that’s besides the point.
There was a site called Sparkmatch.com (which I think now has just turned into okcupid.com) that had these amazing quizes – one of which gave you a dating “sign” (kind of like a zodiac sign) that would match with dating signs of the opposite sex. One of those signs was the Vapor Trail – guess what she does during a break up!
While I am cleverly nodding to my own knowledge of social media, I’m also making a statement about SEO – the point is to stay on top, but with ongoing problems such as the Google Dance and the Google Sandbox, we’re likely to see sites come and go. They may rank for some time (hopefully a long time if they are a client of ours!) but chances are people and search engines will move on to something new, whether we like it or not. And the links on those websites will be as precious as stocks in the American automobile business.
It’s also a personal title: My job function is, truely, a sales one, but I’m actually strictly in sales support, and while sometimes I’m in the process from beginning to end (I make or take the first call, do all the assessments, follow up questions, dream up a crazy marketing plan that nobody thinks will work, create a proposal, more calls, some hand wringling, a few prayers offered, and finalize the billing), many times I’m just given a budget and some notes from the SEO engineer. The sad part is that often, when the check is cashed and the account manager is chosen, the client is out of my life. (and sometimes they don’t send a check and they are REALLY out of my life, but again, that’s another story) As if I had given a child up for adoption to some distant cousin, I hear from time to time that the client is doing well, they’re taking their first steps into social media, or thier traffic has improved by 95%, but they are the account manager’s project now, not mine. I have to move on to new things, always new websites, new names, and new objections to over come. I rarely really work on a project for more than two weeks – although sometimes getting a sale will take months of regular phone calls, emails and consultations, when it’s all done and over, I have to turn around and do it all again.
That’s it! We’re done, and the client is out of my life.
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One Response to “Why Vapor Trail?”
Social Media
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